In an annual forecast from GroupM, digital is going to overtake television in 2022. Ads spend in India are estimated to be ₹107,987 crores this year. In 2021, the ads spend was ₹88,334 crores, according to Business Standard.

Now, the expenditure on digital is estimated to reach ₹48,603 crores in 2022. The main reason for this increase is the lockdown caused by the pandemic.

Also, do explore the benefits of digital marketing with the right branding consultant or business consulting firm.