In a world of colourful packaging, this monochrome product still stands out.

In 1929, a young Bengali entrepreneur came up with a Swadeshi product that could cater to ordinary people in British India.

Gourmohan Dutta launched combination cream with the “antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin….meant to be used for cuts, cracked lips, rough skin, and to treat infections.” The boro + lin gave birth to Boroline and 93 years later it is as popular as ever.

Regarded as a symbol of both nostalgia and nationalism, this ‘hathiwala’ cream (called so because of the recognisable elephant logo) is one of India’s well loved brand.

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