Linda loves perfumes and is always looking to buy more for her collection. One day she sees an Instagram post from Lena for a new perfume. Linda falls in love with the description of the perfume and wants to find out more about it on their website.

She decides to signs up as a new customer on the website, but she runs out of time to finish her purchase before she leaves for her next appointment. When Linda returns to shop through the app on her phone, the perfume is still saved in her cart for easy checkout. She also received a follow-up email to remind her she can place her order any time.

This approach uses three different channels that are interconnected to offer the same experience and continue the same interaction. Doing so makes it easy for your shoppers to finish the process without having to start over again.

According to the Simplicity Index, 64 percent of consumers are willing to pay more for a more simple experience and this truly represents the execution of an omnichannel approach in its most basic form.

Omnichannel marketing acknowledges and addresses the fact that the modern customer is no longer confined to a single platform, and therefore, strives to deliver a smoother online and offline buying experience to customers regardless of the channel, platform or the stage of the customer journey. Every touchpoint a customer has with your company is unified.

Source : paldesk.com

Relevent Articles :OMNICHANNEL MARKETING, MARKETING