Out of 200 marketers included in Venngage’s survey, 40% said that original graphics were the content type that allowed them to reach their Marketing goals.

This includes stuff like infographics, originally created advertising graphics and illustrations. Just 13% of respondents marked stock photos as most impactful, despite being the number one most-used type of Visual Content goals.

The result just goes to show, you can’t cut corners on quality. Going the extra mile really does have a positive impact.