Simply put, virtual reality marketing is a Marketing Strategy that incorporates virtual reality technology in marketing campaigns. It can be used to connect with your audience and build better brand engagement. For example, instead of consumers reading content on the screen, they can interact with a virtual persona.

Branded collectively as immersive media, along with augmented reality, virtual reality marketing offers notable opportunities for businesses to promote their brands, drive sales, and enhance customer loyalty and retention.

Virtual reality creates a realistic, immersive simulation of an environment that plays on multiple senses, which users can access through VR headsets or applications. For example, VR is used to overlay a filter onto a photo or video. Think of Instagram and Snapchat filters. Meanwhile, VR headsets can “transport” users to a 3D virtual environment, enhancing the experience of the simulation. The headset responds to the user’s movements, allowing them to have a good look at the virtual environment (360-degree view) and interact with the various digital elements within the simulation.

source : influencermarketinghub.com