Gen-Zs are ‘digital natives’ and more progressive than millennials. What marketers need to think about when targeting such customers is that they put values first before shopping.

Statista states that 45% of the Gen-Z population is motivated to purchase from brands that are ‘trustworthy and transparent.’ Communicating in their vocabulary will be crucial too.

Creating Margeting Strategies based on this customer segment would require the integration of social causes and adapting to the platforms they use.