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  • The click-through rate of segmented campaigns is 100.95% higher than non-segmented ones.

    18

    Jan

    The click-through rate of segmented campaigns is 100.95% higher than non-segmented ones.

    According to ONLINE MARKETERS, the most promising EMAIL MARKETING tactic for 2022 is personalization of email’s subject line as it can increase the open rates by 14.31% and double the click-through-rate.

    Campaign Metric  Average Performance 
    Opens: 14.31% higher than non-segmented campaigns
    Unique Opens: 10.64% higher than non-segmented campaigns
    Clicks: 100.95% higher than non-segmented campaigns
    Bounces: 4.65% lower than non-segmented campaigns
    Abuse Reports: 3.90% lower than non-segmented campaigns
    Unsubs: 9.37% lower than non-segmented campaigns

     

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