Data Analysis:

Collecting and sifting through large amounts of MARKETING data from various campaigns and programs that would otherwise have to be sorted manually.

Natural Language Processing (NLP):

Creating human-like language for CONTENT CREATION, customer service bots, experience personalization and more.

Media Buying:

Predicting the most effective ad and media placements for a business in order to reach their target audience and maximize MARKETING STRATEGY ROI.

Automated Decision-Making:

AI marketing tools help a business to decide which marketing or business growth strategy they should use based on past data or outside data inputs.

Content Generation:

Writing both short and long pieces of content for a marketing strategy, such as VIDEO CAPTIONS, EMAIL SUBJECT LINES, web copy, blogs and more.

Real-time Personalization:

Changing a customer’s experience with a marketing asset such as a web page, SOCIAL POST or email to fit the customer’s past preferences to encourage a certain action, such as clicking a link, signing up for something or buying a product.

source : www.marketingevolution.com