When you are setting marketing objectives, the following are the must-have characteristics.

• Realistic – Suppose you do not have the right number of personnel for the tasks, setting a target too high will hardly work in your favour. The target has to be realistic based on the number of people you have in your team and their capabilities.

• Time Driven – It is not just the capabilities of your team that needs to be considered. The time required for the tasks to achieve a specified target is crucial. Usually, objectives are set for three to six months or even a year.

• Measurable – No matter what your marketing objectives are, they must be measurable. The objectives, once set realistically within a specific time, must deliver the results that you can measure and even monitor from time to time.

• Specific –  You must set key performance indicators for the targets so that you can measure them accurately and take the right decisions forward. Usually, businesses use analytical tools such as Google Analytics, Google Data Studio, or Google Search Console for measuring KPIs.

How to Set Marketing Objectives the Right Way

This is how you can set marketing objectives step-by-step.

Draft the Marketing Objective

Here, you have to set a realistic marketing objective that is measurable. It is ideal for focusing on one that has a timeline, too.

Ideally, you should incorporate the SMART goals that more or less cover the standard features of the marketing objectives mentioned above. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Set Benchmarks Before Achieving the Marketing Objective

Setting benchmarks here refer to ensuring that the efforts are progressing positively. If you are to achieve 10x customers by the end of 2023, for instance, you need to ensure that in 6 months, you have achieved 5x.

Create a Marketing Strategy

Once you have set the benchmarks, it is time to move on to the next phase of creating a strategy that defines how you will achieve them.

If, for example, your objective is to grow website visitors, your marketing strategy will need to cover the basics, including

• Outlining a calendar for your content marketing strategy with enough blog ideas, thorough keyword and audience research, key trends research, etc.

• Publishing 10 to 15 blogs a week, depending on your team’s size

• Leveraging paid ads on relevant social media platforms where your target audience hangs out

• Reaching out to guest bloggers who can increase your blog count month-on-month

source: naukri.com

Relevant Articles : MARKETING STRATEGY