1. Company Profile Videos

Company profile videos provide an overview of your company or brand, its products, and its services. Some company profile videos may even feature company heads and shareholders addressing potential clients about their business.

2. Promotional Videos

Promotional videos highlight your products or services and detail everything from discounts to sales, and new offers. Promotional videos are normally posted on social media accounts showcasing discounts and information on sales and are powerful marketing techniques that can pique your potential consumers’ interest and prompt inquiries.

3. Explainer Videos

Explainer videos are also known as tutorial videos. They are commonly reserved for guiding customers on using specific products and services, particularly the ones that require technical knowledge.

For instance, if you are an Amazon FBA seller looking for an alternative to the Amazon repricing tool that can automate your pricing workflows, would you buy it if there weren’t enough online video resources available to help you set it up? Of course not.

You would want it to have explainer videos to walk you through the process of linking your Amazon seller account to it and how to use it afterward, in addition to its competitive pricing and ease of use.

Explainer videos are also used for showcasing the company’s products and services and for providing a walkthrough in a colorful, fun, and engaging way. These are either live-action, 3D, or animated.

4. Financial Results

Financial results are investor relations videos where the company releases one video or a series that details the company’s end-of-year statements. These videos help communicate important information about the finances of a company to its shareholders and stakeholders.

5. Recruiting/Training/How-To/Safety Videos

Recruiting videos are generally developed for a company’s human resource department and uploaded on main social media channels or the company website’s career page. These highlight the company’s culture and present an outlook to attract the best talent to work at your brand.

6. Internal Communication Videos

This type of corporate video deals with the internal affairs of the company and is usually sent out as part of the company’s internal communication strategies. It is useful when trying to update the teams with company news, resources, or changes.

7. Event Videos

Event videos are also called conference videos. These recap the best bits of an event or conference a company participated in. These videos will also help update viewers about upcoming industry trends and changes your company is making.

8. Testimonial Videos

Testimonial videos highlight the positive reviews your clients and customers have left for you. It helps provide hands-on customer experiences to others and in highlighting the good time they’ve had working for your company or its products.

Understanding the different types of video production can also help identify the benefits this brings to the video marketing strategy. Let’s explore some of the most prominent benefits corporate video production can bring.

Relevant Articles : Corporate Video Production, Video Marketing, Short Form Videos