Here are the steps to follow to increase organic traffic to your website.

Improving Organic CTR

According to Backlinko, the highest organic CTR is 31.7% for the top page on Google. CTR is heavily dependent on how you use meta descriptions and meta titles. So incorporate the keywords of the topic to resolve the queries of the user. Another way to improve is to make your article headline clickable and it should contain the keyword in the beginning.

Choosing Long Tail Keywords

Choose descriptive keywords that can match the search intent of the users. Don’t just populate your pages with one keyword per topic. Try exploring them with free keyword tools such as Google Keyword Planner, Ubersuggest and SEO Surfer.

Publishing Regularly

According to HubSpot, blogs can bring 55% organic traffic compared to businesses that don’t. Because you have to show Google you are consistent with your efforts. It creates brand awareness. It is also important to plan with a dedicated team and diversify blog topics. So make a schedule and keep writing quality content with rich images. Many expert marketers suggest that long-form content works more. If you have low performing content that you did previously, update them.

Utilising Social Media

This is another way to increase your organic reach. Posting about your products or services or any information about them on relevant platforms helps. Ensure they are share-worthy too.

Tracking Performance

Use Google Analytics to see where your marketing efforts are going. You get detailed insights on how visitors reached your website, their demographics and much more. With the data you get, you can improve and optimise your pages more.

Relevant Articles : CTR, Social Media, Market Segmentation