Social video is just what it sounds like—videos posted to social media platforms. Social videos are usually designed to drive engagement, including likes, comments, and shares, or to drive traffic back to your business. Videos may be posted organically (unpaid) or run as paid advertisements to a targeted audience.

It’s important to note, however, that all social videos are not created equal, just as all social platforms are not created equal. What works for you on YouTube may not work on Twitter; what works on Instagram may not be ideal for LinkedIn.

The Benefits of Video on Social:

Consumers have named video their favorite type of content to see from brands on social media, but there are other benefits to posting videos on social sites as well.

REASON #1: Video is Shareable

One of the biggest benefits is that social video, by nature, is shareable. Unlike the videos embedded on your website, users can easily like or favorite videos, share them, retweet them, comment on them, and more. Each like, share, or comment serves as an endorsement from one of your customers or followers that their friends or followers will see, putting your business in front of more eyeballs – it’s modern day Word of Mouth advertising.

REASON #2: Social Video Drives Results

A whopping 93 percent of businesses say they’ve gotten a new customer thanks to a social video. And that isn’t all. 88 percent of marketers using video say they’re satisfied with the return on investment (ROI) of their social video marketing efforts.

REASON #3: Video Gets More Reach And Engagement

Video has been shown to outperform other types of content on every social network.

• On Twitter, Tweets with video are 6X more likely to be retweeted than Tweets with photos.

• LinkedIn data shows that video is the most likely type of content to start conversations and is the fastest growing type of content.

• People gaze 5X longer at video content than static content in the Facebook and Instagram feeds.

• YouTube is the world’s second largest search engine. Your customers are searching for videos related to your business.

REASON #4: Video Drives Trust

Trust is more important than ever for businesses of all sizes, and one of the best ways to get people to trust you is to humanize your brand and project an authentic version of yourself and your business.

Relevant Articles : Corporate Video Production, Video Marketing, Short Form Videos, Types of Corporate Videos