Know your brand

A brand is something that captures the essence of a product, or group of products, to the extent that people know and recognize it and have developed their own unique ways of defining it.Yet a brand is eminently recognizable due to the many tools used in reinforcing its existence and positive qualities. A business must cultivate a brand and reimagine it in ways that make it fit its era.

Probably the most familiar and memorable aspect of a brand is its logo. In some cases, though, it’s a color scheme. When the two work in sync, especially when people consider it a household word, the brand has put down roots.But like a flourishing plant, a brand must be tended by its owners and creators as well as allowed to draw nourishment from its environment–meaning, it must absorb cultural inputs.

How effective packaging in marketing builds your brand

Along with telling and reinforcing its story, a brand’s “caretakers” need to give it exposure and sensory appeal. We all have branded trinkets, caps, or tee shirts that we picked up at trade shows or public events.But another major avenue for branding is communication from the company that owns it. For example, a letterhead with a splashy logo and color scheme is sure to garner more attention than a tiny logo on otherwise black and white paper. And any merchandise ordered from a retailer should shout their brand all over the packaging. So, now we’ll discuss the importance of packaging as a significant component of branding.

A lot of companies have caught on to the idea of splashy letterhead. What about packaging, though? Even the most humdrum letter arriving from a law office should come in an envelope that engages and energizes its recipient.

Relevant Articles: Design Your Brand, Picture Perfect, A Monochrome Package