What is VR Marketing?

When we say virtual reality (VR), your might initially think of Space Invaders, sci-fi movies and tech enthusiasts.But the truth is, VR is so much more than that. And as many global brands are realising, it’s an absolute game changer when it comes to marketing. So what is VR marketing?

To put it simply, VR marketing uses VR for your marketing campaigns. Unlike your standard marketing approach, VR offers a new, exciting and immersive experience for your customers. By slipping on a headset, customers are taken on a personalised journey. They explore your brand in a whole new way, which puts your business front of mind should they require your products or services. It’s the reason many global businesses now incorporate VR. But more on that later.

How VR is changing the way brands interact with consumers

In recent years, the digital disruption of VR has driven brands to rethink their marketing efforts. In a world before VR, businesses would rely on brochures, blimps and billboards to communicate with customers. But in modern times, technology is our primary means of contact, which puts pressure on brands to think differently about how they win attention. In fact, in a recent survey, it was reported that 61% of shoppers prefer retailers to include VR technology in their products. That’s a staggering number of customers and just goes to show how VR has made its mark in the world of marketing.

Benefits of VR for marketers

In a world full of competition and distraction, it’s harder than ever to win the attention of your customers. But by introducing VR to your marketing campaign, you create a world where distraction doesn’t exist. Because when a customer slips on your VR headset, they leave the noise of the real world and dive into a fully immersive experience centred around your brand. In doing so, they live a personalised 360-degree journey that builds trust with your business and makes you far more memorable than your standard marketing campaign that may never get noticed.

Other reasons you might want to consider VR marketing

•Be a trendsetter in your industry:

Marketing is always looking for new ways to present information. And with technology becoming such a dominant feature of our everyday life, using VR is a great way to boost your campaigns. Just seeing a VR headset in your store will attract customers. It’ll evoke a sense of curiosity and probably lead them to ask you “what’s that?”. Your advert becomes your customers who are having fun experiencing VR in your store. By staying ahead of the curve in the way you engage with customers, you’ll be remembered for an immersive experience that instantly separates you from your competition.

•Earn the attention of your customers:

Unlike traditional marketing methods, VR completely blocks out the noise that may distract your customers from their buying experience. They’re fully focused on whatever personalised experience you’ve created and, in doing so, build a stronger relationship with your brand.

•Give customers a personalised experience:

Depending on what you want to achieve through VR, each experience can be completely personalised to customer needs. From trying on products with a personal assistant to being a virtual guest at one of your business events, the possibilities are endless. If you want to discuss how VR can be implemented to boost your marketing campaign, give us a call. We’d be glad to help.

Relevant Articles: Virtual Reality, VR Marketing, VR Help Businesses Grow, AR/VR Technology