An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.

Role of an influencer?

An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.

What are the 4 types of influencers?

•1: Micro-influencers. Number of followers: 5,000 — 100,000….

•2: Mid-tier influencers. Number of followers: 100,000 — 500,000….

•3: Macro-influencers. Number of followers: 500,000 — 1M….

•4: Mega-influencers. Number of followers: 1M+

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