Social media marketing is a wildly popular strategy as there are nearly 5 billion social media users worldwide. Instagram is one of the most popular social networks, having been the most-downloaded app at the end of 2021. Not only that but 59% of Instagram’s 2 billion users log into the app daily.

With a pretty solid distribution of ages and genders on the app, you’re likely to find at least one segment of your target audience on the app.

Instagram is a visual platform with a heavy focus on photo and video. This means that product-based businesses can easily showcase their product in action as a way of selling. But don’t discount the benefits of Instagram for B2B brands as well—videos and graphics are great educational tools for teaching and selling to your audience.

The platform also boasts a number of features that allow you to promote your business in different ways, creating an engaging marketing strategy overall. Some features include:

•Carousel posts

•Instagram Stories

•Story highlights

•Instagram Reels

•Instagram shopping

•Paid partnerships for influencer campaigns

Instagram creates a revenue stream for ecommerce brands, helps build a community of loyal customers and can be a great way to increase brand awareness.

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