1.Goals:

SEO and SEM have different goals. SEO is focused on improving a website’s ranking in organic search results, while SEM is focused on driving traffic to a website through both organic and paid search results.

2.Effort:

SEO is a long-term strategy that requires ongoing effort, while SEM can produce results more quickly. However, the benefits of SEO can be more sustainable over time.

3.Cost:

SEO is generally less expensive than SEM, as it does not require any paid advertising. However, there are some costs associated with SEO, such as the cost of hiring an SEO consultant or the cost of tools and resources. SEM can be more expensive, as businesses must pay for each click on their ads.

4.Control:

SEO gives businesses more control over their results, as they can influence their website’s ranking by optimizing their content and website structure. SEM gives businesses less control over their results, as they are at the mercy of the search engines’ algorithms.

5.Measurability:

SEO and SEM can both be measured, but in different ways. SEO can be measured by tracking website traffic and changes in ranking, while SEM can be measured by tracking the number of clicks and conversions.

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